Rewriting Company Hub's content, and fixing what sits underneath it

1What you asked us

This proposal answers all three. It gives you a fixed rate card you can apply to any article on any site, our read on where Company Hub actually sits in search, and what we would do next.

2Two ways to do the content rewriting

You have a lot of pages to get through. That means the method you pick matters as much as the writing itself. Here are both options, side by side, so you can choose based on budget and volume.

Costs for both options are set out in full at the end of this document. Most clients in your position run a mix: Option A on the handful of pages that carry the most commercial weight, Option B across the rest of the site. You do not have to pick one for everything.

3What each article takes

Time per article, so you can see the shape of the job before you look at a number. Costs are all together at the end of this document.

Keyword research adds 1 hour per article and we recommend it. Chris, you said the design.com articles need to be keyword heavy, so this is the part that delivers that. The three design.com articles, fully optimised, come to 18 hours on Option A or 6 hours on Option B.

4Where Google actually stands on AI content

Worth clearing this up early, because it is the thing that decides whether Option B is a smart call or a risk.

Google published its position in February 2023 and has not moved off it since: Google Search and AI generated content. The short version:

So Option B is not a shortcut and it is not a risk. What Google objects to is unedited AI output published at scale with nobody checking it. That is very likely what is sitting on your site now, and it is exactly what you want gone.

Option B is a different thing entirely: a writer sets the brief, an AI produces a first pass, then the writer rewrites, fact checks, adds the New Zealand specifics and the Company Hub angle, and runs it through an AI checker. High quality AI assisted content ranks perfectly well. The reason we flag Option B as better value is not that it is cheaper to produce, it is that it lets you fix three times as many pages for the same number of hours, and on a site your size that is the difference that actually moves the numbers.

5Twenty article ideas for design.com

design.com's audience is people building a brand: naming a business, getting a logo, setting up. That lines up with the searches Company Hub already competes for, so these articles can do real work rather than just sitting there as links.

You have free rein on topics, so here are twenty ideas spread across different areas. They are listed by area, not in any order of preference. Pick the three you like and we will write those. We are happy to write to your ideas instead if you have them.

Each article: 400 to 500 words, 3 to 5 target keywords worked through naturally, a genuine editorial reason to reference Company Hub rather than a bolted on plug, and an AI checker pass before it reaches you.

6Where Company Hub sits in search right now

We pulled this from Semrush for the New Zealand database. These are 20 keywords you are clearly going after and already have some ranking for. Nothing here is estimated or invented.

Source: Semrush, New Zealand database, September 2026. Difficulty is Semrush's 0 to 100 keyword difficulty score. Positions are the best ranking URL for each keyword. Green is top 10, amber is page two, red is page three or worse.

7What we spotted on the site

You did not ask for a technical audit and this is not one. But we had a look while we were in there, and a few things are obviously worth fixing. We would confirm all of this properly before touching anything.

The good news: your authority score is 34 with 3,403 referring domains. That is a solid foundation. Most of the issues above are configuration and structure, not a lack of authority, which means they are fixable quickly.

8What about AI?

You mentioned an AI strategy reset. Here is how we think about it, and why it matters more for Company Hub than for most businesses.

People increasingly ask ChatGPT, Gemini, Perplexity and Google's AI Overviews the questions they used to type into a search box. "How do I register a company in New Zealand", "sole trader or company", "how do I find a company's NZBN". Those are your questions. The difference is that an AI answer often resolves the query without the person ever clicking through, so the thing that matters is whether you are the source being cited.

The basics

• Be readable by the crawlers. GPTBot, ClaudeBot, PerplexityBot and Google-Extended need access. Your robots.txt does not name any of them: it names a handful of crawlers to block, then ends with a catch-all that allows everything else. So they are allowed by default rather than by decision, which is worth making deliberate.
• Answer the question directly, near the top. AI models lift clean, self contained answers. Pages that bury the answer under four paragraphs of preamble do not get quoted. This is a content structure job and it happens as part of the rewrite.
• Structured data. Schema markup is how machines confirm what your data means. You have none. For a company register, this is the highest leverage technical change available.
• Entity clarity. Consistent facts about who Company Hub is, what it does and where it is, across your site and the wider web, so models associate the brand with the right category rather than confusing it with the Companies Office.
• Original, verifiable information. AI tools cite sources that add something. Your MBIE registration statistics are a genuine data asset, and presented properly they are exactly the kind of thing that gets quoted.

The extra steps we take

• Track how Company Hub is currently described and cited in AI answers for your core queries, so there is a baseline rather than a guess.
• Build content in question and answer blocks that map to how people actually phrase things to an AI, not just how they type into Google.
• Fix crawler access and schema first, because they gate everything else.
• Measure it. AI citation visibility is reportable now, and it goes in your monthly reporting alongside rankings.

9Google Ads, SEO, and where to from here

You raised two more things: Google Ads underperforming, and wanting a major reset on SEO and AI strategy. We have not priced either in this document, deliberately. Both are worth doing properly rather than guessed at.

On Ads, one thing we can see from the outside: you are currently running just three keywords in Google Ads on the New Zealand account, including "register a business" at position 1. For a site with your reach that account is very thin. There is a lot of room there, but we would want to get into the account before saying anything more than that.

On SEO, section 6 shows the shape of the opportunity clearly enough. The authority is already there. The commercial pages are not using it. That is a good problem to have.

What we suggest

10Who you will be working with

A small New Zealand team, not an offshore content mill. The people below are the people who do the work.

Joseph Marinovic

Managing Director

Dan McCarthy

Head of SEO

Luke Leech

Senior SEO Specialist

11Pricing

All of the numbers in one place. One rate card covers the three articles on design.com and every article on your own site, so there is nothing to renegotiate later.

Content rate card

Keyword research is optional but we recommend it, and it is what makes an article keyword heavy rather than just well written.

The immediate job: three design.com articles

The same rate card applies to articles on companyhub.nz, so once you decide how many pages need rewriting we can price the full job off these numbers.

SEO: hourly rate and example retainers

Our SEO rate is $125 + GST per hour. SEO is bought as a block of hours per month rather than a fixed list of tasks, because what moves the numbers changes month to month. Three examples of how that usually looks:

The starting month is heavier because that is when the groundwork happens: technical fixes, keyword mapping, and the pages that need rewriting first. Which of these fits depends on what you want to focus on, which is what we would work out together before we put a proper SEO proposal in front of you.